Long Assignment 9: Blog Posts

Three Blogs You Should Be Reading About in Public Relations


Fueled by his Attention Deficit Hyperactivity disorder (ADHD) and called “crazy, but effective” by Investor’s Business Daily, blogger Peter Shankman takes millions of readers on an amazing ride with his creative posts on shankman.com. This is a great well-rounded blog that can be used as a tool to teach people in Public Relations profession so much. From a blog post about how to use social media as a last resort to clean up messes (“Just Because You Can Firefight Using Social Media Doesn’t Mean You Should!”), to pointing out how having a sense of entitlement can hurt your career (“Entitlement: Your Biggest Flaw?”), this blog has everything you need. The blog is very well organized, and the layout is great. This is most definitely a blog that everyone aspiring to have a well-established and successful career in PR should have bookmarked.



What caught my eye about Dave Fleet’s blog, davefleet.com, is that it gave a great range of information for the Public Relations profession. It didn’t just gear towards those who are already established in PR, it also provided great blog posts filled with information for those who have recently graduated and are just starting their careers. His post from 4/15/13 “15 top tips for a successful PR career”, provided me with great insight on what I should start doing before I graduate to help prepare me for a career in PR. The blog has a clean look and was very helpful.



If I could use one word to describe pr-squared.com it would be “RESOURCES”. Author Todd Defran, gives great resources throughout his blog by providing those in the PR profession with helpful templates and guidelines. If you are looking for bells and whistles, this may not be the place for you. If you are looking for an informative and solid blog, look no further.


Three Major Players in Public Relations

Frank Shaw

Bringing more than 20 years of Public Relations experience to the table, Frank Shaw has been said to be one of the best and the “nicest” in the industry.  Heading communications for one of the largest technology companies in the world, “Microsoft”, Shaw has been going full-speed since he received his degree in journalism from the University of Oregon. He’s serviced accounts for McDonald’s Corp., Walt Disney Co., and also served in the U.S. Marine Corp as a public affairs officer.


Elliot Schrage

Elliot Schrage heads the communication staff of none other than Facebook. Previously the VP of communications at Google, Schrage brings many years of law experience to the table and has testified in front of congress. While Facebook battles the tricky legal aspects of privacy, he is just what they need.


Margit Wennmachers

Considered to be the “Best” in the PR industry according to businessinsider.com is Margit Wennmachers. With over 20 years of experience, she transformed award-winning communications firm, OutCast Communications into a multi-million dollar business. Through this company she has represented notable clientele including Amazon, Facebook, and Netflix. She was born and raised in Germany, and is now a well-known name in Silicon Valley.






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